About Stéphane Joanis
Founder & Principal of SJ Performance, LLC
Ignite Peak Performance™ in Your Organization
Stéphane Joanis is a performance coach and expert pricing strategist dedicated to empowering leaders and organizations to achieve breakthrough transformations. He brings a unique blend of deep business acumen, extensive leadership experience, and a proven methodology—the Peak Performance™ framework—to drive tangible results, from increased profitability and revenue growth to enhanced team dynamics and individual effectiveness.
Stéphane's career has been defined by a passion for unlocking human potential and aligning teams to achieve extraordinary outcomes.
A proven Track Record as a Catalyst
For decades, Stéphane has demonstrated his ability to drive results for improved growth in revenue and profitability.
Driving over $20.1 million in profit improvements: through global strategic pricing initiatives at Fortune 500 companies like Thermo Fisher Scientific and others.
CEO Partnership for Exit Success at $76.5M (over 4.6X the revenue): Partnered with a CEO to engineer a winning investor narrative and transformative product roadmap that showcased the company's long-term growth potential and differentiated value proposition.
Fueling revenue growth in excess of $17.5M: Leveraging deep market analysis and insights gleaned from extensive voice-of-customer research, he has spearheaded new product launches and product improvements, generating millions in increased revenue through enhanced product vitality.
Enhancing productivity by more than $4.5M: By developing and implementing efficient processes in pricing, sales, business intelligence, and competitive intelligence, he has delivered millions in productivity gains.
Igniting customer growth: by executing a highly effective client acquisition strategy from zero to 250+ clients within six months using relational marketing.
Unlock Human Potential with Heart-Centered Leadership
Beyond his technical expertise, Stéphane understands that true success stems from effective leadership. He has witnessed firsthand the transformative power of heart-centered leadership and its crucial role in navigating today's complex business landscape. He believes that aligning people and fostering a culture of growth are the keys to unlocking an organization's full potential.
His coaching approach is grounded in the Peak Performance™ framework, providing a structure and strategies to identify opportunities, overcome challenges, and achieve peak performance at both the individual and
organizational levels. This framework, combined with his own experience overcoming personal challenges and leading large-scale transformations, allows Stéphane to guide his clients through their own breakthrough journeys.
As the founder of SJ Performance, LLC, Stéphane partners with businesses to develop high-performing teams and achieve sustainable growth. He offers personalized coaching, strategic consulting, and tailored training programs that empower leaders to:
Cultivate heart-centered leadership: Inspire and motivate teams to achieve extraordinary results.
Enhance business acumen: Gain the insights and skills needed to navigate today's complex business environment.
Increase sales velocity: Win more opportunities at higher prices with a shorter sales cycle.
Master strategic pricing: Develop and implement pricing strategies that maximize profitability and drive revenue growth.
Achieve peak performance: Unlock their full potential and drive transformative change.
Stéphane holds a bachelor's degree in chemical engineering with an environmental engineering option from the University of Ottawa and an MBA from Robert Morris University. His diverse experience spans sales, relational marketing, global strategic pricing, product management, commercial finance, business intelligence, and market intelligence. No detail evades him.
He is also a certified PMC-III from the Pragmatic Institute. He is passionate about spending time with his family, writing music, and sharing his expertise in pricing, leadership, and business strategy.
Connect with Stéphane today to begin your journey to peak performance.
I have had the pleasure of working closely with Stéphane for two years, I can confidently attest to his unwavering dedication to delivering insightful and data-driven solutions.
Stephane's proficiency in market analysis is truly commendable. He possesses a keen eye for identifying emerging trends and opportunities, allowing our team to make informed decisions that have consistently resulted in increased market share and business growth. His ability to gather and interpret market data with precision has been invaluable in driving successful strategic initiatives.
Furthermore, Stephane's expertise in customer insight has been instrumental in enhancing our understanding of customer behavior and preferences. He employs a meticulous approach to gather customer feedback and conduct in-depth research, enabling us to tailor our products and services to meet the unique needs of our target audience.
Jonathan Frattaroli
Chairman and CEO, RedWave Technology
Achieve a Breakthrough Transformation
Learn the concepts of Peak Performance™ to
achieve a state of Effort-less Effectiveness™.
Leverage your internal powers to overcome fear and exceed your goals.
Become a leader who inspires people to action with a greater mission and vision.
Define the ways and means to create your future self as a peak performing heart-centered person.
Learn how to get yourself ready to perform and be at your best daily.
Recognize and remove performance limiters.
Make time and space to reflect on process improvement and personal growth.
Our Experience and Partners
Testimonials
Outward progress is a result of inward growth.
In working with Stephane now for about a year as a professional coach, I have noticed that I have a greater capacity at work to deal with challenging situations along with a greater perspective. Stephane has consistently been my advocate and mentor, challenging me to create and maintain a vision, not only for my products and company, but also for myself. His approach simultaneously works to improve inner dialogue while also identifying real tools (whether emotional or practical) for solving problems and creating vision.
As a Professional Coach, Stephane combines years of experience in the Med-Tech space with a bright mind and heart and genuine care for the individual, making his guidance relevant both professionally and also personally. It is with a changed inner dialogue, as a result of working together, that is giving me more patience, inspiration and compassion in my workplace along with increased clarity about how to productively influence situations that are challenging and could lead to loss for the company - whether that is loss of revenue, loss of a project or loss of personnel.
Working with Stephane is protective for the mind and heart and therefore business. I recommend working with Stephane for anyone wishing to achieve increased clarity, vision and productivity in any work environment.
Marie Terrill
Director, Product Management, Persyst
Stéphane came in to help our small business get a grasp of our pricing situation. With labor costs, raw material costs, and inflation all on the rise, we felt like we were in a rough situation in determining how to adjust our prices to help offset these costs, and how to communicate those prices to clients. That's where SJ Performance came in. Stéphane was able to guide us from a qualitative perspective of when the best time for us to raise prices and how to set up a process of revisiting pricing multiple times a year. He visited our office and worked hands on with our front office staff and engineers to improve their pricing and customer communication skills. In particular, our staff valued the fact that Stéphane was previously an engineer and could relate and speak to them in technical terms and wasn't just a "spreadsheet guy".
Stéphane also helped us from a quantitative perspective by digging into our pricing and product data, identifying where we had potential for pricing increases, and helping us set new target prices for various products.
Overall, I appreciate the work Stéphane provided for our company - he was flexible, easy to work with, and responsive. I would highly recommend his team for anyone that needs pricing support.
Ryan Steffen
Manager at Deloitte Consulting / NorthField Precision Instruments
Stephane possesses a remarkable grasp of complex financial data and a keen ability to analyze it with precision. His insightful approach to understanding data patterns and trends significantly contributed to the success of our project. Stephane's ability to discern essential information from vast datasets made a profound impact on the decision-making process, enabling us to make informed and strategic choices.
One of Stephane's most remarkable qualities is his talent for effectively translating leadership's vision and requirements into actionable tasks for the team. He bridged the gap between management's expectations and the technical aspects of the project flawlessly, ensuring everyone was on the same page and fostering a cohesive work environment.
Stephane's exceptional communication skills were a true asset to our team. Whether it was conveying intricate data concepts or presenting project updates to stakeholders, he had an innate ability to articulate complex ideas in a clear and understandable manner. This played a crucial role in maintaining open channels of communication and building strong relationships with everyone involved.
John Maltais
(Retired) Sr. Staff Data Architect / Business Intelligence Manager, Thermo Fisher Scientific
I've worked with Stephane on several projects involving business development and new product development. Stephane been a key part of our team, helping to identify new markets, quantify market potential, determine customer needs and work with partners on new business opportunities. His contributions have been meaningful to our business and have helped our company scale up in a time of growth. He has excellent business knowledge and data analysis skills.
Stephane provides very good communication and excellent customer service. He continually checks that his contribution is providing value to the business and always works with the highest integrity.
Dr. John Seelenbinder
Analytical Chemist, Vibrational Spectroscopist, and Business Development Specialist, RedWave Technology
