Profit-Able Power-Up™
Achieve Sustainable Profitable Growth
Master effective communications
Make better data-driven decisions, with clarity and speed
Develop human-to-AI synergy for Maximum Impact
Automate workflows, and develop critical thinking
USE PRICING EFFECTIVELY
IN 5 SUCCINCT IMPACTFUL SESSIONS!
This Power Up is for You if you are:
Tired of guesswork
Leaving money on the table
Losing market share to your competitors
Struggling to increase your price
Before the Power Up™
Defaulting to cost-plus pricing.
Ineffective marketing material.
Lack of segmentation and targeted pricing.
Resistance from customers to price increases.
Ignoring competitive intelligence
Lack of pricing governance and process
Profit leakage from uncontrolled discounting.
Resistance to innovation in pricing out of fear.
Failed new product introduction launches.
After the Power Up™
Focus on the value that your products deliver.
Clear messaging strategy to increase value.
Equipped with customer segmentation strategies.
Communication strategy for price increases.
Gaining a competitive edge.
Insights to balance authorizations and effectiveness.
Organizational Alignment to a strategy.
Confidence to use price as a strategic lever.
Clarity to launch products successfully
Stephane's proficiency in market analysis is truly commendable. He possesses a keen eye for identifying emerging trends and opportunities, allowing our team to make informed decisions that have consistently resulted in increased market share and business growth. His ability to gather and interpret market data with precision has been invaluable in driving successful strategic initiatives.
Furthermore, Stephane's expertise in customer insight has been instrumental in enhancing our understanding of customer behavior and preferences. He employs a meticulous approach to gather customer feedback and conduct in-depth research, enabling us to tailor our products and services to meet the unique needs of our target audience.
Jonathan Frattaroli
Chairman and CEO, RedWave Technology
The Program
Day 1: Pricing Power
Uncover the power of price as a lever to profitability and how each price improvement can dramatically impact your bottom line. Move beyond transactional quotes to build trust-based relationships that maximize net price realization and effectively neutralize price objections.
Day 2: Driving Value
Align your entire organization around a value-centric pricing strategy, ensuring leadership champions a clear value proposition. Learn to differentiate features from true value drivers and benefits, and empower your teams to communicate that value effectively to targeted buyer personas.
Day 3: Identifying Pricing Opportunities
Shift from cost-based pricing traps to strategic approaches that capture maximum value. Understand the nuances of pricing metrics to provide actionable insights by analyzing customer and product performance to drive informed decisions.
Day 4: Achieving Profitable Growth
Craft targeted strategies to optimize pricing through customer and product segmentation, effectively communicate price increases, and leverage market intelligence. Focus on eliminating profit leaks and maximizing revenue from your most valuable customers.
Day 5: Questions and Answers
On the final day, we'll answer your open questions from the week and revisit areas you need clarification.
Attendees will walk away with proven, time-tested strategies that increase profit and growth.
They will transition from guesswork to more sophisticated data-driven decisions.
Coming this Fall
See our blog on how to increase your profits
I created this program because too many entrepreneurs and executives are navigating hidden challenges within their market strategies, resulting in missed revenue opportunities and competitive disadvantages. This Power Up™ is designed to illuminate those challenges and provide you with actionable solutions.
I want you to walk away knowing that pricing is a discipline, not a reaction, but a strategic lever that directly controls your bottom line and market positioning.
This event is for executives who:
Desire to reclaim their time for increased human interaction.
Desire positive net price realization.
Want actionable insights from their price reports.
Value a structured process to price new products.
Are looking for a data-driven approach to identify new opportunities.
Struggle with the marketing team not communicating the value of products effectively.
Are challenged by a sales team that is proactively discounting as a habit.
Seek a greater understanding of best practices to use price as a strategic lever.
Are ready for a transformation.
I just wanted to thank you for doing the pricing workshop with the team.
I heard tremendous feedback from the sales team saying it was the best pricing workshop they had ever attended.
Pretty impressive! Thanks again!
Lisa Witte
Sr. Vice President and President Customer Channels Group, Thermo Fisher Scientific
If no one is complaining about your prices. . . .
You are priced too low!
About Stéphane Joanis, The Catalyst
Stéphane Joanis is an expert analytical instrument pricing strategist and
performance coach dedicated to empowering leaders and organizations to achieve breakthrough transformations. He brings a unique blend of deep business acumen, extensive leadership experience, and a proven methodology—the Peak Performance™ framework—to drive tangible results, from increased profitability and revenue growth to enhanced team dynamics and individual effectiveness.
Stéphane's career has been defined by a passion for unlocking human potential and aligning teams to achieve extraordinary outcomes.
A Proven Track Record
Driving over $20.1 million in profit improvements: through global strategic pricing initiatives at Fortune 100 companies like Thermo Fisher Scientific and others.
CEO Partnership for Exit Success at $76.5M (over 4.6X the revenue): Partnered with a CEO to engineer a winning investor narrative and transformative product roadmap that showcased the company's long-term growth potential and differentiated value proposition.
Fueling revenue growth in excess of $17.5M: Leveraging deep market analysis and insights gleaned from extensive voice-of-customer research, he has spearheaded new product launches and product improvements, generating millions in increased revenue through enhanced product vitality.
Enhancing productivity by more than $4.5M: By developing and implementing efficient processes in pricing, sales, business intelligence, and competitive intelligence, he has delivered millions in productivity gains.
Igniting customer growth: He executed a highly effective client acquisition strategy from zero to 250+ clients within six months using relational marketing. His value-based sales training and coaching enabled a sales team increase their performance by over 20% within 120 days.
Stéphane came in to help our small business get a grasp of our pricing situation. With labor costs, raw material costs, and inflation all on the rise, we felt like we were in a rough situation in determining how to adjust our prices to help offset these costs, and how to communicate those prices to clients. That's where SJ Performance came in. Stéphane was able to guide us from a qualitative perspective of when the best time for us to raise prices and how to set up a process of revisiting pricing multiple times a year. He visited our office and worked hands on with our front office staff and engineers to improve their pricing and customer communication skills. In particular, our staff valued the fact that Stéphane was previously an engineer and could relate and speak to them in technical terms and wasn't just a "spreadsheet guy".
Stéphane also helped us from a quantitative perspective by digging into our pricing and product data, identifying where we had potential for pricing increases, and helping us set new target prices for various products.
Overall, I appreciate the work Stéphane provided for our company - he was flexible, easy to work with, and responsive. I would highly recommend his team for anyone that needs pricing support.
Ryan Steffen
Manager at Deloitte Consulting / NorthField Precision Instruments
Maintain Your Competitive Edge.
Power up your strategic pricing skills.
Only 40 minutes per week!
Don't get left behind by executives who use price strategically.
