Training

Build the foundation for lasting success

We provide custom training programs with strategies tailored to your situation.

Our insights from years of experience with fortune 100 companies have helped global businesses achieve maximum results and effectiveness.

We believe in the follow-up process and also lead and guide the cultural transformation necessary to effectively implement new concepts into the daily routine.

Sales — Communicate with Influence

Learn how to generate increased revenue by asking better questions. Capture the value delivered by your products without giving away prices.

We guide your sales team in understanding the purpose of their role, "to enable customers to reach their goals more economically."

Strategic Pricing — Improved Profitability

We help our clients develop strategies that maximize profit while maintaining trust and consumer confidence.

We have driven over $20.1 million in profit improvements through global strategic pricing initiatives at Fortune 100 companies.

Product Management Training For Greater Market Share

We help to transform business cultures with product management teams made of “techies” to become more sophisticated "marketers,” addressing greater end-customer market needs.

Our training is customizable and will enable your product management team to identify and solve customer problems that are pervasive, urgent, and characterized by high customer willingness to pay.

Learn how to perform market research and build a business case that is compelling and that leads to a clear vision.


I just wanted to thank you for doing the pricing workshop with the team.

I heard tremendous feedback from the sales team saying it was the best pricing workshop they had ever attended.

Pretty impressive! Thanks again!


Lisa Witte

Sr. Vice President and President Customer Channels Group, Thermo Fisher Scientific


Stéphane and his team did a great job at finding and implementing changes within our sales group to help us grow the business even faster and with more success. The have extensive knowledge and experiences to share and take the time to work with the entire staff from the Manager to each Rep which helped them all understand and see a unified direction for the team going forward.

I would definitely recommend them to any team looking to better understand their strengths and weaknesses or looking to develop a strategy for improvement.

Don Hobbs

Corporate Marketing & Business Development Director


Our Inside Sales Team recently completed a 12-week sales course with SJ Performance, and I couldn't be more impressed. The content was well-structured, engaging, and highly relevant to our goals of increased structure, and sustainable growth. Each weekly module built on the last, offering practical insights and real-world applications that we could immediately bring into our daily work.

Overall, this course exceeded my personal expectations. I feel more confident in my skills and better equipped to contribute to and lead my team to future success. I highly recommend Stéphane and SJ Performance to anyone looking to grow professionally, and increase their own, and their team’s toolkits in today’s hyper-competitive environment.


Matt Yoder

Commercial Manager, GFS Chemicals

Our Experience and Partners

SJ Performance, LLC | @copyright 2024